Director of Product Marketing

Director of Product Marketing – Semiconductors & Wireless IoT

A fast-growing semiconductor company is seeking a Director of Product Marketing to lead marketing strategy and execution for its next-generation wireless connectivity solutions. This role sits at the intersection of technology, product, and customer engagement—ideal for a strategic marketer with strong technical depth and proven experience in the semiconductor space.

Key Responsibilities

• Define and execute go-to-market strategies to drive product demand and market expansion.

• Lead customer, partner, and ecosystem engagement for strategic positioning.

• Conduct market and competitive research to inform product direction and opportunity mapping.

• Create high-impact content: datasheets, application notes, white papers, MRDs, PRDs.

• Contribute to roadmap planning, revenue forecasting, and cross-functional product development.

• Align closely with sales on major customer relationships and vertical segment strategy.

• Support marketing communications across digital campaigns, events, and trade shows.

• Set KPIs and analyze marketing performance to guide decision-making.

• Travel to headquarters and key customer sites as needed.

Required Qualifications

• 8+ years in product marketing or related roles within the semiconductor industry.

• Deep understanding of wireless connectivity standards, particularly Wi-Fi (802.11).

• Technical expertise in SoC architectures: CPUs, memory, buses, firmware, crypto, RTOS.

• Familiarity with broadband and cloud application ecosystems.

• Strong analytical and financial modeling skills.

• Excellent communication, collaboration, and leadership abilities.

• Self-driven and adaptable; thrives in a fast-paced, start-up-like environment.

• Education: BS in EE or CS required; MS or MBA a plus.

• Fluent in English; additional languages a plus.

• Valid passport and openness to international travel.