Job Description: European Sales - Capital Equipment

Company: Confidential
Location: Europe (Remote with travel)
Department: Sales & Business Development
Reports to: Head of Global Sales
Employment Type: Full-time

About the Company

This organization is an innovative and fast-growing firm specializing in high-performance surface technologies that enhance efficiency, durability, and sustainability across multiple industries. Its solutions support manufacturers and OEMs in improving product performance, reducing downtime, and extending operational lifecycles. As the company expands globally, it is seeking a driven and strategic European Sales Representative to support growth across key European markets.

Role Summary

The European Sales Representative will build and manage the company’s sales pipeline across Europe by identifying new opportunities, strengthening client relationships, and driving adoption of advanced surface technology solutions. This role suits a proactive salesperson with strong technical aptitude and the ability to operate independently in a dynamic, growth-oriented environment.

Key Responsibilities

Business Development & Lead Generation

• Identify, qualify, and pursue new sales opportunities across targeted industries.

• Build and manage a robust sales pipeline using the company CRM.

• Analyze market trends, competitive landscape, and emerging opportunities.

Client Relationship Management

• Develop relationships with key stakeholders including engineers, procurement leaders, and executives.

• Conduct presentations, demonstrations, and technical discussions in collaboration with internal experts.

• Maintain high levels of customer satisfaction and foster long-term partnerships.

Sales Execution

• Manage the complete sales cycle from prospecting to closing.

• Prepare proposals, quotations, and commercial agreements.

• Negotiate pricing and contract terms aligned with company policies.

• Achieve quarterly and annual revenue targets.

Collaboration & Reporting

• Partner with marketing, product, and engineering teams to align customer needs with solutions.

• Communicate customer insights to support product and market strategy development.

• Provide accurate reporting of sales activities, forecasts, and KPIs.

Travel

• Travel within Europe (approximately 30–50%) for client meetings, industry events, and trade shows.

Qualifications & Experience

Required

• 3–7 years of B2B sales experience, ideally in technical, industrial, or engineering-related fields.

• Strong understanding of European markets and cross-cultural communication.

• Proven success meeting or exceeding sales targets.

• Ability to communicate technical concepts effectively.

• Excellent communication, negotiation, and presentation skills.

• Highly self-motivated and comfortable with remote work.

• Fluency in English; additional European languages are an asset.

Preferred

• Experience in manufacturing, materials science, surface technologies, coatings, or industrial equipment.

• Established network within OEM or industrial sectors.

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot).

What the Company Offers

• Competitive base salary with uncapped commission potential.

• Opportunity to influence European market expansion.

• Strong development and advancement potential within a fast-growing technology company.

• Collaborative global team environment.

• Flexible remote working structure.