Digital Marketing Manager | LED Lighting
8488
Posted: 06/05/2025
- Competitive
- Cheshire, United Kingdom
- Lighting & Optics
- Permanent
We are working in partnership with a leading organisation in the lighting and electrical sector to recruit a highly skilled and strategic Digital Marketing Manager. This is an exciting opportunity for an experienced marketing professional to take ownership of the digital strategy and performance across a well-established and growing brand.
The Role
As the Digital Marketing Manager, you will lead the development and execution of a comprehensive, insight-led digital strategy. Working across multiple channels—including social media, SEO, paid media, email marketing, and website content—you will be responsible for driving customer acquisition, engagement, and conversion. This is a hands-on, results-driven role ideal for someone who thrives on both strategic planning and tactical execution.
Key Responsibilities
Strategy & Delivery:
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Create and implement multi-channel digital campaigns with a focus on performance and ROI
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Manage content calendars, oversee campaign rollouts, and collaborate with internal teams
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Continuously monitor and optimise campaigns based on performance metrics
Analytics & Insight:
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Define and track digital KPIs such as SEO rankings, CTRs, email open rates, and audience growth
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Provide regular performance reporting using Google Analytics and other tools
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Conduct customer journey analysis, keyword research, and segmentation to inform strategy
Projects & Collaboration:
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Lead digital projects such as website enhancements and new campaign initiatives
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Coordinate cross-functional teams and liaise with external agencies to deliver successful outcomes
Content & Quality:
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Ensure consistency of brand tone, messaging, and visual identity across all digital touchpoints
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Uphold high standards in content quality and compliance across all platforms
Compliance & Governance:
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Maintain GDPR and privacy compliance across all digital activity
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Keep up to date with platform standards and best practices
What We’re Looking For
Education & Experience:
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A recognised qualification in Digital Marketing (e.g., CIM or equivalent) is desirable
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Minimum of 3 years' experience in a similar digital marketing role, with proven success in developing and executing strategies across multiple channels
Skills & Tools:
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Strong working knowledge of Google Analytics, WordPress, Sprout, and PIM systems
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Experience managing agencies, freelancers, and collaborating across departments
Personal Attributes:
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Strategic thinker with commercial acumen
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Highly organised, detail-oriented, and results-driven
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Excellent communicator and team collaborator
Ready to take the lead on digital transformation for a recognised industry brand?
If you’re a dynamic and driven digital marketer looking for your next challenge, we want to hear from you. Apply now to be considered for this exciting opportunity.
#LI-NH1
Natalie Hughes
Principal Consultant